https://tokyo.visualizingcitieslab.org/files/original/1/25/tokyo-64-cigarettes.png dd746348ce702a2ad62fe7a6597cac67 https://tokyo.visualizingcitieslab.org/files/original/1/25/peace-cigarettes.png 411b802cd002b4780e772a76291ef4e6 Physical Object An inanimate, three-dimensional object or substance. Note that digital representations of, or surrogates for, these objects should use Moving Image, Still Image, Text or one of the other types. Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Japanese Tobacco Packaging and Advertisements Subject The topic of the resource 20th-century Japanese Olympics cigarette branding Description An account of the resource Tokyo 64 (magazine ad) and Peace (packaging) were Japanese cigarette companies that used the Olympics to brand their cigarettes as respectable products of peace and excellence. Peace launched an Olympics promotional sweepstake where every consume would receive a ticket when buying a Peace cigarette pack. Winners would win 365 packs. Many other hygiene, cigarette, and gameshow companies used the Olympics as targeted marketing. Consequentially, smoking prevalence and smoking-caused mortality increased during this promotional period. Creator An entity primarily responsible for making the resource Tokyo 64, Peace Source A related resource from which the described resource is derived Michael Payne, Author of "Olympic Turnaround"